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We’re back!! THANK YOU FOR STAYING SUBSCRIBED! Thanks again to Steve and Sam from the SG show for filling in for the last show! This week, we have an exclusive ‘listen’ to a new iPod commercial from Apple (disclaimer: parody). We have a lot to catch up on. Let’s go…

The Old News:

This is the REALLY OLD NEWS that I felt obligated to cover before getting to the new news…

• GoogleTalk, like all other talk clients, only talks to other GoogleTalk users. It will text chat with others, but it won’t voice.
• Drew from Dawn & Drew quit his job to work on podcasting full time.
• Realtors are podcasting house information
• The Denver post suckered BestBuy into giving them $30,000. I REALLY need to get on the phone.
• I was contacted last week by a reporter from our local paper, but he was doing a general piece on podcasting so I didn’t get the LOVE a REAL podcast celebrity like Dan Klass might get.
• Simon & Schuster is podcasting interviews with book authors
• The television Show “60 minutes” is podcasting now
  In the most recent Andy Rooney podcast, Andy comments on utility poles and wires that are marring America’s natural beauty. The “60 Minutes” commentator has a solution to beautify the nation.
  – what would Andy say about Podcasting?
• Even Whirlpool, the makers of fine kitchen and washing appliance, has a podcast -
  Their’s is unique in that the podcast is not about appliances; instead, its about issues and topics that matter to their core customers – families! The podcast is called “The American Family,” and has topics like Empty Nest,
  Newlywed Parents-to-Be, Stay-at-Home Dad…
• Chris McIntyre’s Podcast Alley was purchased by Adam Curry and Ron Bloom’s PodShow
• Everybody’s blog is being bought by some large media company.
• Dan Klass is releasing a “Podcast CD” November 9th – even has a UPC code. – “The Bitterest Pill – Celebrity Sightings of a Stay-At-Home Dad.”
• Vital Podcasts and Podcast Shuffle are joining forces and combining their efforts. http://www.podcastshuffle.com and http://www.vitalpodcasts.com
• My Politics test.
  
  

  You are a Social Liberal (61% permissive) and an… Economic Conservative (71% permissive) You are best described as a: Libertarian Link: The Politics Test on Ok Cupid Also: The OkCupid Dating Persona Test

The NEW News:

• Yahoo Podcasts
• Joe Hayashi Sr. Director of Product Management interviewed by Podcast411
• Geoff Ralston, Yahoo!’s chief product officer was interviewed by John Furrier at PodTech.Net
• New feature from Yahoo! - Podcasts.Yahoo.com - Go register your podcast!
• Jeez, another place to beg for ratings!? … OK… Rate my cast-
• IPod Video
• Correction on my iPod specs in the show: This is from the Apple web site: In 30GB and 60GB* models that hold up to 15,000* songs, full-color album art and up to 25,000 photos*, the new iPod makes the most of your music and more. Yeah, you’ve heard that tune before. Only now, you can watch it, too. With support for up to 150 hours* of video and a 2.5-inch color display, the new iPod lets you take music videos and TV shows on the road.
• I say that this is THE MOST revolutionary thing since… the iRiver company did the exact save thing 2 years ago. No, really, this new Video iPod is a unique convergence of technology, usability, affordability, and.. usability again. The iRiver company was too focused on the hardware aspect, and they had the absolute WORST marketing campaign. Really, magazine ads of super hot looking men and women in night clubs… watching their stupid little iRiver video devices?
• Gizmodo video iPod “debut in pictures”
• MacWorld’s video iPod coverage and stuff
• ROKR iTunes-enabled phone – 100 songs. Hhmm…. My phone is free, so I get use my free phone and spend my money on a video iPod.
• As trivial and ineffective as the ad campaign for the ROKR might be, it’s inadequacy pales in comparison to the Dell Ditty!
• The niche marketing of devices, marketing a lifestyle, selling a statement rather than a function. The iPod will make you hip again and enable you to dance. When you own a Dell Ditty, it tells the world that you’re OK with the fact that you fat and ugly, and hopelessly out of touch with today’s styles… or trends… or common decency. The fact is that there are countless untapped markets that will clamor at the gates of anyone who targets them! Simply re-brand your existing technology, sink some money into an ad campaign, and viola! You have a new product.
• (The following is total fiction for the sake of comedy.)Ya know, I had a meeting the Product Manager for Apple Portable Media Division last week, and we talked about this very subject. In fact… I shouldn’t do this, since I signed that NDA while I was there. As you know, I do professional voice overs and I was on the Apple campus to do a studio voiceover session for Apples next media campaign, targeting an under-served market segment. I bootlegged a rough cut of the commercial.
• Download the commercial and play it in your show! (Just tell people that you got it from www.podcheck.com)
  the url is blog.podcheck.com/wp-content/assets/PCW_iPodCracker_Commercial.mp3
  (Sorry that I can’t just create a link; When I did that, WordPress automatically included the linked file as an enclosure in the feed, and we didn’t want that!)
• (You might recognize the “Ol’ Coot” clips from the great 1997 PC game Redneck Rampage. “Ol’ Coot” was voiced by Drew Markham, President and Lead Designer of Xatrix in 1999, who then went on to do even bigger and better things!)
• Another bonus note: Now with Vivendi Universal Games, Drew Markham is executive producer on one of the Robert Ludlum titles for Vivendi. From a GameSpot article: Markham comes to the game with a background that leans a little more toward action than stealth. As creative director at Grey Matter, he had hands-on responsibilities on that developer’s critically acclaimed 2001 PC title, Return to Castle Wolfenstein. Before that, Markham hung his hat at dev studio Xatrix, a company he cofounded. Redneck Rampage and Kingpin are two of Xatrix’s most notorious titles.
• On Tuesday, the female-oriented, adult entertainment channel Playgirl TV launched a podcast from their primary website. Playgirl’s sex educator, Jamye Waxman will produce a new “Sex Pod” once a week. It will be distributed from Yahoo’s newly formed podcast network.
• Marketing 101 – Publicity Stunts disguised as Controversy and Censorship - I call that “Publicicensor Stuntroversiship.” Or “Censorblicity.”

Listener e-mail

• Brad P in New Jersey:
• From Bill
• Chad Cox - Derby, KS

Shout outs to :

• Andrew Bugera (“Cry Havoc, and let slip the dogs of war!”)
• Jenn Reese, author of delightful stories
• BIG shout out to Shelly Brisbin, of Shelly’s podcast. She was on the Podcast 411, and both she and Rob said some very nice things about the Podcheck Review.
• Dave Keifer, from Baltimore, Maryland
• Dr. Floyd - Thanks for the tickets to the shin-dig.
• Craig Shoemaker - sending good, anti-nausea, uneventful thoughts your way.
• Christoph Frietag, and his family’s new baby daughter – Swantje – which means “little swan.”

Thanks for listening, and we welcome your e-mail at show@podcheck.com or you can call our voicemail line at (206) gag-ipod.