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Controversial statement suitable for quoting: The 2006 Podcast Awards are now even less meaningful than the Miss America Pageant.
The 2006 Podcast Awards illustrates why popularity contests will not be meaningfull for podcasts, or video casts, or blogs, and I don’t envy the Todd and the Podcast Connect folks. Last year’s Podcast Awards was more like a Peer-Review Awards because you (as a listener) had at least heard of nearly all of the nominees! After last year’s awards show, no self-respecting podcaster could really argue against any of the winners.
Now in 2006, there are too many podcasts and too few objective voters to even pretend that “number of votes” for a podcast correlates to “how much I should care” about a podcast. I don’t mean that there should be fewer podcasts, or that the “podcasting space” is getting too crowded - I mean that the 2006 Podcast Awards contest is now meaningless.
How many of the nominated shows do I recognize this year? Oh, maybe five or six. Even though I like two or three the shows that I recognized, I doubt I’ll even vote this year. Not because the rest of the nominated shows are bad shows, but because of the same reason YOU would find it difficult to vote for one of seven foreign films you’ve never seen, nor heard of, nor know any of the actors, nor really know what the show is about. You can’t force yourself to care about choosing one show from a seemingly arbitrary collection of shows in a category.
The Miss America Pageant is a more valid contest than the Podcast Awards. At least the Miss America contestants passed through a multitude of elimination rounds before the final contest, judged at each stage by ‘impartial’ judges who reviewed all of the contestants’ merits. When I watch the next Miss America Pageant, at least I can pretend (as I witness the “health and fitness” competition) that the ladies on display represent a filtered subset of hundreds (or thousands) of women, and that the ladies on display are not there just because they received the most cellphone text messages promted by an advertisement on the Howard Stern Show.
Here’s another thing that bends my spoon: I also know that many of the nominated podcasts have far fewer listeners than some of MY favorite podcasts, and that result smells to me of hucksterism and “marketing.” If you’re of the same mind as me (and would like to assume certain things without being hindered by actually researching anything), you can see right through some of these podcasts’ strategies for getting nomiated: contests, e-mail campaigns, shouting, repeating, promotions… many of the things from which I am seeking refuge.
These popularity contests are becoming more difficult for Hollywood to justify, too, with the decreasing number of blockbusters and the increasing number of independent producers and distribution channels. WE KNOW THIS. WE PODCASTERS SHOUT THIS AT THE MOON EVERY NIGHT. So why are we interested in the Podcast Awards contest? Why are we still drinking the popularity Kool-Aide?
Granted, another reason for getting nominated is that a show’s audience might consist of highly motivated, rabid fans willing to do anything to please their host master. (I’m talking to you, Tim Henson! You and your damn rabid fans! …and your damn zesty joi de vivre!)
In summary, I suppose that congratulations are in order for all of the nominees. I’ll be interested to see if the nominated shows get any more votes than they did nominations. My suspicion is that many of the categories will see the same number or fewer votes than they received nominations. I suspect that the only people that will vote for the shows will be the people that nominated the shows.
Voting for the 2006 Podcast Awards opens July 28th, 2006 and closes August 28th, 2006. Fans can vote once daily for their favorite shows in each category. Sometime after the polls are closed, Todd Cochrane and crew will then very anti-climatically announce the winners weeks before the Podcast Expo, and everyone will *sigh*.
I don’t care how/why the shows got nominated. I feel no personal connection with the contest this year.
(A note to the listeners of Podcheck Review: I decided to post a text entry ahead of my audio commentary. I was preparing the shownotes for the next Podcheck Review and felt that this topic deserved a separate text post. )
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